Retailers are now leaning in on multi-cloud security solutions to improve customer experience

The e-commerce sector has witnessed tremendous growth like no other sector in just a matter of five years. Retailers have onboarded digital technologies triggered by the global pandemic to drive scale and cater to the requirement of customers worldwide. Today, they find themselves with more data — both public and private — stored in the cloud than ever before. It is, however, imperative at present for store owners to revisit their retail cybersecurity efforts.

The pandemic accelerated shift to the digital landscape and has also exposed the sector to a lot of vulnerabilities, making them a favorite target among cybercriminals. Research suggests that leveraging data to provide personalized experiences to customers can multiply the return on investment by 5-8 times and spike sales by 10%. Deloitte has reported that retailers are dependent on customers for mainly four types of data:

● Account: Personal and transactional data, such as name and address

● Location: Physical location through mobile phone location and virtual location through IP address

● Browsing: Browsing habits, including what, when, and where

● Profile: Data from third parties, such as, demographics and social media

Evidently, retailers have to maintain an adequately robust budget-spend for cybersecurity as much as that of their solutions. This means they must deploy data encryption - where data has an extra protection layer that can only be unlocked with a specific decryption key. Advanced threat analysis and physical threat detection such as self-scanners, point-of-sale (POS) systems and kiosks are highly likely to increase the risk of a surface attack. These demand robust multi-cloud security solutions such as cloud-based firewalls, encryption and key management, IAM solutions, and so forth.

Cybalt offers affordable and effective multi-cloud security solutions that give enterprises the ability to seamlessly integrate native systems to cloud environments and smoothly carry out streamlined management and automation through branches and operation landscapes. Get in touch with Cybalt’s cybersecurity consultants today.

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